Collection of Your Personal Information
In order to access some DataKey By Alethea services, you will be asked to sign in with a username and password, which we refer to as your credentials.

By signing in on one DataKey By Alethea site or service, you may be automatically signed into other DataKey By Alethea sites and services. As part of creating your credentials, you may also be requested to provide questions and secret answers, which we use to help verify your identity and assist in resetting your password, as well as an alternate email address.

At some DataKey By Alethea sites, we ask you to provide personal information, such as your e-mail address, name, home or work address or telephone number. We may also collect demographic information, such as our ZIP code, age, gender, preferences, interests and favorites. If you choose to make a purchase or sign up for a paid membership service, we will ask for additional information, such as your credit card number and billing address, that is used to create a DataKey By Alethea billing account.

We may collect information about your visit, including the pages you view, the links you click and other actions taken in connection with DataKey By Alethea sites and services. We also collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring Web site addresses.

Use of Your Personal Information
By Alethea collects and uses your personal information to operate and improve its sites and deliver the services or carry out the transactions you have requested. These uses may include providing you with more effective customer service; making the sites or services easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our services; and displaying content and advertising that are customized to your interests and preferences.

Sharing of Your Personal Information
Except as described in this statement, we will not disclose your personal information outside of DataKey By Alethea without your consent.

We occasionally hire other third-party service providers to provided limited services on our behalf, such as website design, website hosting, providing customer support, or processing transactions. Those third-party service providers will be permitted to obtain only the information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.

Security of Your Personal Information
By Alethea is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer systems with limited access, which are located in secure facilities. When we transmit highly confidential information (such as a credit card number or password) over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to This Privacy Statement
We will occasionally update this privacy statement to reflect changes in our services and customer feedback. If there are material changes to this statement or in how DataKey By Alethea will use your personal information, we will notify you either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification. We encourage you to periodically review this statement to be informed of how DataKey By Alethea is protecting your information.

Contacting Us
By Alethea welcomes your comments regarding this privacy statement. If you have any questions about this statement or believe that we have not adhered to it, please send an email directly to


P.O. Box 7· Ruther Glen, Virginia 22546-0007· (804) 304-7514 Direct · (804) 451-1594 Fax ·

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